Shining a spotlight on extraordinary women

Every day, heroic deeds happen in everyday life, but only a few are noticed. We highlight some of these deeds that make the world a little better, be it environmentally, socially or economically, and give a voice to the personalities behind them. Because women in particular are often overheard in everyday life and their achievements overlooked. With the podcast series "Unseen Heroes" we offer these women a platform. You will get to know extraordinary women and their inspiring stories.

Chapter 12

Erika Kälin

Erika Rosa Kälin is an athlete, has already participated in numerous competitions such as the Special Olympics and won many medals. Erika is virtually blind, but the 53-year-old is still faster on cross-country skis or on a bike than most people without impairments. One of the highlights for her was participating in the 2017 World Winter Games in Schladming. And: Erika loves to inspire other people to exercise as well.

Read her story and listen to the podcast.

Erika Kälin

Chapter 12

Chapter 12

Erika Kälin

Erika Rosa Kälin is an athlete, has already participated in numerous competitions such as the Special Olympics and won many medals. Erika is virtually blind, but the 53-year-old is still faster on cross-country skis or on a bike than most people without impairments. One of the highlights for her was participating in the 2017 World Winter Games in Schladming. And: Erika loves to inspire other people to exercise as well.

Read her story and listen to the podcast.

Erika Kälin

Chapter 12

Chapter 11

Lavinia Heisenberg

Prof. Dr. Lavinia Heisenberg is a physicist who teaches and conducts research in the field of relativity with a focus on cosmology at the Institute for Theoretical Physics at ETH Zurich. In 2018, she became the second woman to receive the prestigious Gustav Hertz Prize of the German Physical Society. In addition to her love of physics, she is fascinated by becoming an astronaut. In 2022, she made it into ESA's selection program for the next mission and went through numerous testing phases.

Read her story and listen to the podcast.

Lavinia Heisenberg

Chapter 11

Chapter 11

Lavinia Heisenberg

Prof. Dr. Lavinia Heisenberg is a physicist who teaches and conducts research in the field of relativity with a focus on cosmology at the Institute for Theoretical Physics at ETH Zurich. In 2018, she became the second woman to receive the prestigious Gustav Hertz Prize of the German Physical Society. In addition to her love of physics, she is fascinated by becoming an astronaut. In 2022, she made it into ESA's selection program for the next mission and went through numerous testing phases.

Read her story and listen to the podcast.

Lavinia Heisenberg

Chapter 11

Chapter 10

Susanne Müller Zantop

Susanne Müller Zantop is founder and president of CEO Positions AG and an expert in positioning with a focus on executive performance. CEO Positions creates strategic campaigns with executives to strengthen corporate positioning, which leads to an increase in reputation. The consultant is a passionate high-altitude mountaineer and has already climbed several eight-thousanders. She lives in Zurich and Berlin.

Read her story and listen to the podcast.

Susanne Müller Zantop

Chapter 10

Chapter 10

Susanne Müller Zantop

Susanne Müller Zantop is founder and president of CEO Positions AG and an expert in positioning with a focus on executive performance. CEO Positions creates strategic campaigns with executives to strengthen corporate positioning, which leads to an increase in reputation. The consultant is a passionate high-altitude mountaineer and has already climbed several eight-thousanders. She lives in Zurich and Berlin.

Read her story and listen to the podcast.

Susanne Müller Zantop

Chapter 10

Chapter 9

Hilda N. Liswani

Hilda N. Liswani is a sustainability leader with a focus on inclusive innovation. She has more than 10 years of experience working with policymakers, venture capitalists, corporations, and academics to develop, communicate, and implement sustainability strategies. Notable organizations include EPFL, the EU, the Mastercard Foundation, and Siemens. Through her organization WeBloom, she is passionate about diversity and inclusion to transform tech ecosystems around the world. She has been awarded the Queen's Young Leaders Award and honored as a Forbes 30 Under 30. And as a Global Shaper for the World Economic Forum, she is part of a community of decision makers. She believes that innovation can only reach its full potential if it involves everyone.

Read her story and listen to the podcast.

Hilda N. Liswani

Chapter 9

Chapter 9

Hilda N. Liswani

Hilda N. Liswani is a sustainability leader with a focus on inclusive innovation. She has more than 10 years of experience working with policymakers, venture capitalists, corporations, and academics to develop, communicate, and implement sustainability strategies. Notable organizations include EPFL, the EU, the Mastercard Foundation, and Siemens. Through her organization WeBloom, she is passionate about diversity and inclusion to transform tech ecosystems around the world. She has been awarded the Queen's Young Leaders Award and honored as a Forbes 30 Under 30. And as a Global Shaper for the World Economic Forum, she is part of a community of decision makers. She believes that innovation can only reach its full potential if it involves everyone.

Read her story and listen to the podcast.

Hilda N. Liswani

Chapter 9

Chapter 8

Nora Steimer

Nora Steimer is the managing director of IGSU, the Interest Group for a Clean Environment, an open platform against littering. The studied environmental and social psychologist tells what can be done against littering. Her love of nature has accompanied her ever since she was an active environmentalist in the Boy Scouts. Her goal is to change littering behavior for the better and make Switzerland cleaner.

Read her story and listen to the podcast.

Nora Steimer

Chapter 8

Chapter 8

Nora Steimer

Nora Steimer is the managing director of IGSU, the Interest Group for a Clean Environment, an open platform against littering. The studied environmental and social psychologist tells what can be done against littering. Her love of nature has accompanied her ever since she was an active environmentalist in the Boy Scouts. Her goal is to change littering behavior for the better and make Switzerland cleaner.

Read her story and listen to the podcast.

Nora Steimer

Chapter 8

Chapter 7

Lara Dickenmann

Lara Dickenmann is one of the world's best-known female football stars and a pioneer in women's football - a sport long dominated by men. She is a role model for girls in sports and girls in general. And: the former Swiss professional football player is also a role model for all people who consistently work towards their dream, even if there are daily headwinds. Growing up in the small town of Kriens near Lucerne in Switzerland, she first went to the USA after finishing school, then to France, and finally an important career move brought her to Germany. Today, as general manager, Lara Dickenmann is building a club at world-class level with GC women's football.

Read her story and listen to the podcast.

Lara Dickenmann

Chapter 7

Chapter 7

Lara Dickenmann

Lara Dickenmann is one of the world's best-known female football stars and a pioneer in women's football - a sport long dominated by men. She is a role model for girls in sports and girls in general. And: the former Swiss professional football player is also a role model for all people who consistently work towards their dream, even if there are daily headwinds. Growing up in the small town of Kriens near Lucerne in Switzerland, she first went to the USA after finishing school, then to France, and finally an important career move brought her to Germany. Today, as general manager, Lara Dickenmann is building a club at world-class level with GC women's football.

Read her story and listen to the podcast.

Lara Dickenmann

Chapter 7

Chapter 6

Beatrice Binder-Wüstiner

It is not always a matter of course that neighbors help each other. But this is the prerequisite for a good life together in a community. Beatrice Binder-Wüstiner is a deaconess as well as the founder and managing director of the neighborhood help center in Kreis 5 in Zurich. She brings people together: committed women and men and neighbors seeking help. With her large network, she promotes and supports contacts and coordinates neighborly help in the neighborhood, complementing the existing social facilities and institutions.

Read her story and listen to the podcast.

Beatrice Binder-Wüstiner

Chapter 6

Chapter 6

Beatrice Binder-Wüstiner

It is not always a matter of course that neighbors help each other. But this is the prerequisite for a good life together in a community. Beatrice Binder-Wüstiner is a deaconess as well as the founder and managing director of the neighborhood help center in Kreis 5 in Zurich. She brings people together: committed women and men and neighbors seeking help. With her large network, she promotes and supports contacts and coordinates neighborly help in the neighborhood, complementing the existing social facilities and institutions.

Read her story and listen to the podcast.

Beatrice Binder-Wüstiner

Chapter 6

Chapter 5

Hanna Kuhfuss

Coral reefs are the most biodiverse ecosystems in the world. The loss of these systems is a global catastrophe. In 2020, the Swiss ETH spin-off rrreefs was founded, which rebuilds destroyed coral reefs with the help of 3D-printed clay elements. rrreefs stands for rethinking, rebuilding and regenerating coral reefs. The initiative was launched by three young women, one artist and two scientists. This combines scientific ambition with an artistic aspect. We spoke with one of the founders, marine biologist and research diver Hanna Kuhfuss.

Read Hanna's story and listen to the podcast.

Hanna Kuhfuss

Chapter 5

Chapter 5

Hanna Kuhfuss

Coral reefs are the most biodiverse ecosystems in the world. The loss of these systems is a global catastrophe. In 2020, the Swiss ETH spin-off rrreefs was founded, which rebuilds destroyed coral reefs with the help of 3D-printed clay elements. rrreefs stands for rethinking, rebuilding and regenerating coral reefs. The initiative was launched by three young women, one artist and two scientists. This combines scientific ambition with an artistic aspect. We spoke with one of the founders, marine biologist and research diver Hanna Kuhfuss.

Read Hanna's story and listen to the podcast.

Hanna Kuhfuss

Chapter 5

Chapter 4

Jessica Mor-Camenzind

SWISS4LEBANON (formerly Swiss4Syria) was founded in Zurich in 2013 with the aim of supporting Syrian refugees in Lebanon. Jessica Mor-Camenzind is one of the founders. Two years after the outbreak of the civil war in Syria, she and her two partners no longer wanted to stand idly by and called for a clothing donation on Facebook to support refugees. The spontaneous appeal resulted in 40 tons of donated clothes being distributed in various refugee camps in southern Lebanon. Thanks to the willingness of the Swiss population and foundations to help, the organization now runs a school for over 140 children and eight other aid projects on the ground.

Read Jessica's story and listen to the podcast.

Jessica Mor-Camenzind

Chapter 4

Chapter 4

Jessica Mor-Camenzind

SWISS4LEBANON (formerly Swiss4Syria) was founded in Zurich in 2013 with the aim of supporting Syrian refugees in Lebanon. Jessica Mor-Camenzind is one of the founders. Two years after the outbreak of the civil war in Syria, she and her two partners no longer wanted to stand idly by and called for a clothing donation on Facebook to support refugees. The spontaneous appeal resulted in 40 tons of donated clothes being distributed in various refugee camps in southern Lebanon. Thanks to the willingness of the Swiss population and foundations to help, the organization now runs a school for over 140 children and eight other aid projects on the ground.

Read Jessica's story and listen to the podcast.

Jessica Mor-Camenzind

Chapter 4

Chapter 3

Tumba M. Mupango

WATER FOR WATER (WfW) is an international non-profit organisation with the vision of making the use of water resources climate-friendly and fair. Through long-term partnerships and holistic approaches, WfW sustainably improves the water and sanitation supply in Zambia and Mozambique. In Switzerland, Zambia and Mozambique, WfW places a strong focus on education and awareness-raising - always with the aim of establishing professional WASH systems and promoting the conscious use of water. Tumba M. Mupango is Programme Manager for Capacity Development at WfW in Zambia and advises the government in Zambia as a member of the Advisory Board.

Read her story and listen to the podcast.

Tumba M. Mupango

Chapter 3

Chapter 3

Tumba M. Mupango

WATER FOR WATER (WfW) is an international non-profit organisation with the vision of making the use of water resources climate-friendly and fair. Through long-term partnerships and holistic approaches, WfW sustainably improves the water and sanitation supply in Zambia and Mozambique. In Switzerland, Zambia and Mozambique, WfW places a strong focus on education and awareness-raising - always with the aim of establishing professional WASH systems and promoting the conscious use of water. Tumba M. Mupango is Programme Manager for Capacity Development at WfW in Zambia and advises the government in Zambia as a member of the Advisory Board.

Read her story and listen to the podcast.

Tumba M. Mupango

Chapter 3

Chapter 2

Anna Hochreutener

Anna Hochreutener is a passionate beekeeper with a federal certificate. She grew up in England where she learned the beekeeping trade from her parents. Her husband was already fascinated by bees through his grandparents. Together they founded the company wabe3. Wabe3 is an innovative beekeeping company in Zurich that stations bee colonies on unused flat roofs - with the best view of the city. wabe3 contributes to diversify nature in urban areas and at the same time brings the fascination of beekeeping to the public.

Read her story and listen to the podcast.

Anna Hochreutener

Chapter 2

Chapter 2

Anna Hochreutener

Anna Hochreutener is a passionate beekeeper with a federal certificate. She grew up in England where she learned the beekeeping trade from her parents. Her husband was already fascinated by bees through his grandparents. Together they founded the company wabe3. Wabe3 is an innovative beekeeping company in Zurich that stations bee colonies on unused flat roofs - with the best view of the city. wabe3 contributes to diversify nature in urban areas and at the same time brings the fascination of beekeeping to the public.

Read her story and listen to the podcast.

Anna Hochreutener

Chapter 2

Chapter 1

Christin ter Braak- Forstinger

Conscious investing - How can everyone use their money for good? How can we change the economy and our world in a sustainable way? Christin breaks down the traditional understanding of asset management.

Read her story and listen to the podcast.

Christin ter Braak- Forstinger

Chapter 1

Chapter 1

Christin ter Braak- Forstinger

Conscious investing - How can everyone use their money for good? How can we change the economy and our world in a sustainable way? Christin breaks down the traditional understanding of asset management.

Read her story and listen to the podcast.

Christin ter Braak- Forstinger

Chapter 1

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About us

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Over the last two years, we have been discussing in the agency what is important to us, our goal and our common mission. We want to set an example with what we do, to make a difference. And we also want to do that for companies, start-ups, initiatives and people who inspire us. That's why we created the "Unseen Heroes" project. Each member of the team contributed a story about inspiring people. And there were many, many women among them. On the occasion of the 50th anniversary of women's suffrage in Switzerland, we thought it was time to give a voice to some of these women.

Would you like to get to know us? Send us a message, give us a call or drop by for a coffee.

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